A new and unique guide to Floral Design Innovation & Craft, is a book by Julie Pearson.

It has been a great privilege and honour to be commissioned by the trustees of the National Association of Flowers Arranging Societies (NAFAS) to write a publication on Floral Design. Floral Design Innovation and Craft has something for everyone. Stunning photography of diverse designs, taken in gardens and workshops around the country.

My vision was to create an inspiring colourful publication on Floral Design using a diverse range of mediums. The collection was created by passionate and professional floral designers from around the world, most of which are the Innovative Designers in the book. The Craft section of the book identifies the tools, sundries and methodology used in the designs.

Julie Pearson